In the usability section, you'll see how your site stacks up for several of the key usability factors that Google uses in its algorithms, such as page load speed, mobile friendliness, Google Analytics detection, etc. This analysis uses Google's own APIs in order to ensure that you are getting the most accurate information based on Google's crawls of your website.

In the past few years, Google has started paying much closer attention to the security of websites. If you have a Google Search Console account, you've likely gotten notifications from Google pointing out security flaws on your website. Our analysis scans your site for security issues such as SSL, secure redirects, and checks Google's own API to see if they have any issues listed.

In the technical SEO section, we look at things such as the existence of an XML sitemap & robots.txt file for your site. We also look for canonical links & test your redirects (if there are any) to ensure that your website is always loading the correct version of your website.

In the on-page SEO section, we analyze your meta data, including titles, descriptions, image alts and page structure to ensure that your website is following best on-page SEO principles.

Our analysis will provide a quick overview of your paid traffic, and give you insights on how you can improve your organic traffic to match paid keywords.

In the off-page SEO section, we analyze your backlinks and give you insights such as MOZ page and domain authority. We also provide Majestic SEO metrics such as trust and citation flow to help you understand how search engines see your backlinks.

Our Social analysis will scan social media networks for the existence of profiles and pages that link to your website. If our crawler finds them, we collect data and metrics from those properties that will allow us to put together a report that gives you a better understanding of how those social properties work for your website.